Popsicles, a cone of ice cream or scooped ice. Ice cream is the impulse product of choice. Mostly when the weather is good, but more and more when it's less hot. So ice cream sellers: show your passers by exactly what you have on offer. Because seeing is buying. Especially when it comes to ice cream.

Check before the start of the ice cream season if all passers by can clearly see you sell ice cream. Are all flags, banners, pavement signs and other promotional material easily visible and in a proper state? Are there extra possibilities to increase the so called 'stopping power'?

It is a must for your ice cream display to be placed so that it is visible from the public road. Research also shows time and time again, that cleanliness and hygiene are very important when it comes to ice cream. Before your guests eat with their mouth, they taste with their eyes. Not only the taste buds, but also the pupils want to be pleased. It is vital to ensure a clean and tidy presentation of your ice cream. Visibility, clarity (no maze of products, a contemporary range) and good care are important for a successful ice cream season.